Trade Show Giveaway Ideas 2017: Boost Your Brand Awareness


Greetings, fellow marketers and business owners! Are you prepping for a trade show in 2017? If you are exhibiting at a trade show, giveaways can be the perfect way to attract visitors and pique their interest in your products or services. It’s crucial to choose a trade show giveaway that is both convenient for you to produce and useful for your potential customers.

This article will walk you through the top trade show giveaway ideas for 2017 to help you stand out from competitors and boost your brand awareness among your target audience. Let’s dive in!

Why are Trade Show Giveaways Important?

Trade shows are a vital platform for businesses to showcase their services and products, network, and generate leads. However, with the increasing number of participants at trade shows every year, it’s essential to stand out and catch the attention of attendees.

A well-thought-out trade show giveaway can make your booth more attractive to visitors and increase the likelihood that they remember your business long after the event. Promo items can help you create a memorable impression and increase brand awareness, ultimately leading to more leads, customers, and revenue.

What Makes a Good Trade Show Giveaway?

To create a successful trade show giveaway, it’s essential to consider the following factors:

  • Relevance: the giveaway should be related to your business and industry to help attendees remember your brand accurately.
  • Practicality: choose a giveaway that is useful for attendees in their daily lives, such as a phone charger or a reusable water bottle.
  • Branding: the giveaway should be customized with your business’s logo and colors to promote brand awareness.
  • Cost-effectiveness: the giveaway should be cost-effective and within your budget to produce.

Trade Show Giveaway Ideas 2017

Now that you know the importance of trade show giveaways let’s explore some of the top ideas for 2017:

1. Custom Branded Tote Bags

Custom-branded tote bags are an excellent giveaway for trade shows, especially for businesses in the retail or fashion industry. Attendees can use them to carry other promotional items or their shopping from the trade show floor, making them a practical and cost-effective option.

Pros Cons
– Customizable with your business logo and colors
– Practical for daily use
– Affordable
– May only appeal to certain industries
– Limited space for branding

2. Smartphone accessories

Smartphone accessories such as phone cases, screen protectors, and pop sockets are useful and practical giveaways for attendees, considering the fact that almost everyone owns a smartphone these days. Customizing these items with your logo can help generate increased exposure for your business.

Pros Cons
– Practical for daily use
– High visibility for your logo
– Different options to fit your budget
– May only appeal to a certain audience
– Limited in terms of customization

3. Reusable Water Bottles

Reusable water bottles are an increasingly popular giveaway as people are becoming more environment-conscious. Custom-branded water bottles are a great way of promoting your business to a wide audience while promoting your company’s eco-friendly values, especially if your business is in the health or fitness industry.

Pros Cons
– Eco-friendly option
– Practical for daily use
– Highly customizable
– May be more expensive than other giveaways
– Limited target audience

4. USB flash drives

USB flash drives are another practical and cost-effective giveaway option. Attendees can use them to store essential documents, music, or pictures. Customizing the flash drives with your business’s name and logo is a perfect way to brand your business in a useful way.

Pros Cons
– Practical for daily use
– Customizable with your business name and logo
– Cost-effective
– Limited target audience
– May be less relevant to certain industries

5. Promotional pens

Promotional pens remain one of the most popular trade show giveaways. They are practical for everyday use and can be customized with your business’s name and contact information to help ensure attendees remember your brand long after the trade show ends.

Pros Cons
– Affordable
– Practical for daily use
– Customizable with your business’s name and contact information
– Limited target audience
– May be considered an overused giveaway option

6. Smartphone Wallets

Smartphone wallets provide an ideal storage solution for attendees on the go. They are small, compact, and useful for storing credit cards, ID cards, and other items in one place. Customizing these with your business’s name and logo provides a great opportunity to showcase your brand to attendees.

Pros Cons
– Practical for daily use
– Can appeal to a wide range of attendees
– Customizable with your brand’s name and logo
– May not be as useful to all attendees
– Higher cost than other giveaway options

FAQs About Trade Show Giveaway Ideas 2017

1. What if my budget is very low for my giveaways?

No worries, there are plenty of cost-effective trade show giveaway options to choose from, like promotional pens, keychains, or stress balls.

2. What if I have a lot of different target audiences?

You can consider having a few different giveaways that will attract different target audiences.

3. How do I know which trade show giveaway is right for my business?

You can determine which trade show giveaway best suits your business by considering your brand, target demographic, and budget.

4. How can I make my trade show giveaways stand out?

You can make your trade show giveaways stand out by customizing them with your business logo and colors or choosing unique and practical items that will appeal to attendees.

5. Can I offer a discount coupon as a trade show giveaway?

Absolutely! Offering a discount coupon as a trade show giveaway provides an excellent opportunity to promote your products and generate sales leads.

6. What if I don’t have enough resources to customize my giveaways?

You can opt for items that are already branded or that come in unique packaging to make them stand out.

7. Should I offer a range of giveaways or stick to one item?

It’s up to you, but offering a range of giveaways can help you appeal to a broader audience, while sticking to one item can help maintain your brand consistency.

8. What if I run out of giveaways before the trade show ends?

You can consider having additional giveaways on hand or taking note of attendees who were interested in your giveaway and offering to mail them one afterward.

9. Can I offer a contest giveaway at my trade show booth?

Yes, offering a contest giveaway can help attract visitors to your booth, promote your brand, and generate leads.

10. How can I ensure that my trade show giveaways are eco-friendly?

You can choose items like reusable water bottles or tote bags that are eco-friendly, or you can opt for items made from recycled materials.

11. Can I offer two different giveaways at my booth?

Yes, offering two different giveaways can help you appeal to a broader audience and increase your chances of generating leads.

12. What if I have leftover giveaways after the trade show ends?

You can donate them to a local charity or use them for future events and promotions.

13. How do I ensure that my trade show giveaways align with my brand’s message?

You can ensure that your trade show giveaways align with your brand’s message by choosing items that are relevant to your industry and customizing them with your logo and brand colors.


Trade show giveaways are an essential marketing tool that can help you generate leads, promote your brand, and increase revenue. By choosing a useful and customized giveaway that aligns with your brand’s message, you can stand out from competitors and create a memorable impression on attendees.

We hope our list of the top trade show giveaway ideas for 2017 has given you inspiration for your next trade show event. Remember to choose giveaways that are relevant, practical, cost-effective, and customized to ensure their success. Good luck!


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