Promotional Giveaway Ideas 2017 Corporate: Boost Your Brand and Build Customer Loyalty


Welcome to our guide on promotional giveaway ideas for corporate businesses in 2017! As a savvy marketer, you understand the importance of building brand awareness and rewarding customer loyalty. That’s why promotional giveaways can be a great strategy to engage your audience and create a positive association with your brand.

In this article, we’ll share our top promotional giveaway ideas for 2017 corporate businesses. We’ll cover everything from branded merchandise to social media contests, and provide practical tips for executing these ideas successfully. By the end of this guide, you’ll have a solid understanding of how to leverage promotional giveaways to achieve your marketing goals.

So, whether you’re a small startup or a large corporation, let’s dive in and explore some exciting promotional giveaway ideas!

Promotional Giveaway Ideas 2017 Corporate

1. Branded T-Shirts

Customized t-shirts are a classic promotional giveaway that continues to be popular in 2017. Whether you’re sponsoring a sports team or attending a trade show, branded t-shirts are a great way to get your logo in front of potential customers. Plus, they can be worn again and again, providing ongoing exposure for your brand.

2. Reusable Water Bottles

In today’s environmentally conscious world, reusable water bottles are an increasingly popular promotional item. By giving away branded water bottles, you can show your commitment to sustainability and encourage your customers to do the same. Plus, they’re practical and stylish, making them a coveted giveaway item.

3. Phone Chargers

We all know how frustrating it can be when our phone battery dies at an inconvenient time. That’s why branded phone chargers are a hot giveaway item in 2017. By providing a useful item that solves a common problem, you can create goodwill and loyalty towards your brand.

4. Social Media Contests

Social media contests are a great way to engage your audience and increase brand visibility. By asking followers to share a photo or tag a friend, you can create a buzz around your brand and encourage user-generated content. Just be sure to follow the platform’s guidelines for contests and promotions.

5. Gift Cards

Gift cards are a versatile and popular promotional giveaway. By giving away a gift card to your store or a partner business, you can encourage customers to make a purchase and create foot traffic for your business. Plus, it allows customers to choose something they really want, increasing the likelihood of them becoming repeat customers.

6. Branded USB Flash Drives

In our digital age, having a USB flash drive handy is always useful. By providing a branded USB flash drive, you can show your customers that you understand their needs and value their business. Plus, it’s a practical giveaway that they’ll use repeatedly, further increasing brand exposure.

7. Stress Balls

In today’s fast-paced, high-pressure world, stress balls are a popular item for relieving tension. By giving away branded stress balls, you can show that you care about your customers’ well-being and create a positive association with your brand. Plus, they’re a fun and playful giveaway that’s sure to make people smile.

Promotional Giveaway Ideas 2017 Corporate Table

Promotional Giveaway Ideas Description
Branded T-Shirts Customized t-shirts with your logo, great for sponsored events.
Reusable Water Bottles Eco-friendly water bottles with your branding.
Phone Chargers Branded phone chargers to solve a common problem.
Social Media Contests Engage your audience and create buzz around your brand.
Gift Cards Versatile and popular giveaway, allows customers to choose what they really want.
Branded USB Flash Drives Practical giveaway for the digital age.
Stress Balls Fun and playful giveaway that shows you care.


1. What is the best promotional giveaway for a startup?

For a startup, we recommend starting small with something like branded stickers or tote bags. These are affordable and practical items that can help build brand awareness without breaking the bank.

2. Can promotional giveaways help improve customer loyalty?

Absolutely! Promotional giveaways can create goodwill and positive associations with your brand, leading to greater customer loyalty over time.

3. Should I use social media to promote my giveaway?

Yes, social media is a powerful tool for promoting your giveaway and reaching a broader audience. Be sure to follow the platform’s guidelines for contests and promotions and use relevant hashtags to maximize visibility.

4. How do I choose the right promotional giveaway for my business?

Consider your target audience, budget, and goals when choosing a promotional giveaway. Think about what items would be useful, practical, and desirable for your customers.

5. How can I ensure my promotional giveaway is successful?

Set clear goals, create a well-planned strategy, and execute your giveaway with attention to detail. Monitor your results to see what works and what doesn’t, and use that information to refine your approach in the future.

6. What is the best way to distribute my promotional giveaway?

Consider the context and demographics of your target audience when choosing a distribution method. For example, if you’re attending a trade show, give away items that are easy to carry and showcase your brand effectively.

7. Can I use promotional giveaways to drive sales?

Absolutely! Promotional giveaways can incentivize customers to make a purchase and create foot traffic for your business. By offering a discount or free gift with purchase, you can entice customers to buy and create a positive association with your brand.

8. Should I hire a professional to design my promotional giveaway?

While it’s not strictly necessary, hiring a professional designer can help ensure that your promotional giveaway is high-quality and effective. A professional can help you choose the right materials, design an attractive logo, and create a cohesive branding strategy.

9. Can I customize my promotional giveaway to match my brand?

Absolutely! In fact, customizing your promotional giveaway to match your brand is essential for creating a cohesive and memorable impression. Use your brand colors, fonts, and messaging to create a giveaway that aligns with your overall branding strategy.

10. Is there a minimum order quantity for promotional giveaways?

Yes, most companies require a minimum order quantity for promotional giveaways. This can vary widely depending on the item and the provider, so be sure to check with your supplier before placing an order.

11. How do I calculate the ROI of my promotional giveaway?

Calculate the ROI of your promotional giveaway by tracking metrics such as increased foot traffic, social media engagement, and sales. Compare these metrics to the cost of your giveaway to determine the overall return on investment.

12. Should I offer a discount or free gift with purchase?

Offering a discount or free gift with purchase can be a powerful way to incentivize customers to buy and create a positive association with your brand. Consider what would be most appealing to your target audience and choose a offer that aligns with your marketing goals.

13. How frequently should I offer promotional giveaways?

Frequency can vary depending on your overall marketing strategy and budget. Consider what will be most effective for your target audience and integrate promotional giveaways strategically into your overall marketing plan.


Congratulations, you’ve made it to the end of our guide on promotional giveaway ideas for 2017 corporate businesses! We hope you’ve found these ideas inspiring and practical for your business needs.

Remember, promotional giveaways can be a powerful way to build brand awareness, loyalty, and engagement. By selecting the right items, creating a clear strategy, and executing with attention to detail, you can achieve your marketing goals and connect with your target audience.

So, whether you choose branded t-shirts, social media contests, or any of our other ideas, don’t be afraid to get creative and have fun with your promotional giveaways.


Thank you for reading our guide on promotional giveaway ideas for 2017 corporate businesses. While we’ve done our best to provide practical and accurate information, please note that this guide is for informational purposes only and should not be taken as professional advice.

Remember to always consult with a marketing expert or legal professional before executing any promotional giveaway strategy.

Good luck with your promotional giveaway initiatives and happy marketing!