Greetings, fellow entrepreneurs! In the world of business, it’s important to attract and retain customers, and one way to do that is through promotional giveaways. Everyone loves getting something for free, and it’s a great way to create buzz about your brand. Whether you’re a new startup or an established company, promotional giveaways can help you increase exposure and boost sales. In this article, we’ll explore some creative and unique promotional giveaway ideas for 2017 that can take your business to the next level.
Why Are Promotional Giveaways Important?
Promotional giveaways are a staple in the business world, and for good reason. They offer a number of benefits, including:
1. Building Brand Awareness
By giving away items with your company’s logo, you can increase your brand’s visibility and exposure.
2. Creating Customer Loyalty
When you give something to your customers, they feel appreciated and valued. This can help create a sense of loyalty and foster repeat business.
3. Encouraging New Business
By offering something for free, you can attract new customers who may not have otherwise tried your product or service.
4. Standing Out from the Competition
With the right promotional giveaway, you can differentiate yourself from your competitors and make a lasting impression on potential customers.
5. Generating Buzz
When you give away something unique or valuable, it can create buzz and generate excitement about your brand.
6. Boosting Sales
By using promotional giveaways strategically, you can help generate sales and increase revenue.
7. Cost-Effective Marketing
Compared to traditional advertising methods, promotional giveaways can be a cost-effective way to market your business.
Promotional Giveaway Ideas 2017
Now that we’ve established why promotional giveaways are important, let’s dive into some creative and unique promotional giveaway ideas for 2017:
1. Customized Smartphone Cases
Everyone has a smartphone these days, so a customized case with your company’s logo or slogan can be a great way to increase brand awareness. Plus, it’s a practical item that people will use every day.
2. Branded Water Bottles
In today’s health-conscious society, water bottles are a popular item. By giving away branded water bottles, you can promote your business while also encouraging healthy habits.
3. Customized USB Drives
In a world where technology is king, customized USB drives can be a useful and practical giveaway. They’re great for storing important documents and can be easily transported from place to place.
4. Personalized Journal or Notebook
For the writers and note-takers out there, a personalized journal or notebook can make a great giveaway. It’s a useful item that people will keep and use, and it can feature your company’s logo or branding.
5. Phone Card Holders
In a world where we’re all attached to our phones, phone card holders can be a practical and useful giveaway. They attach to the back of a phone and can store credit cards or IDs.
6. Customized Lip Balm
With winter just around the corner, customized lip balm can be a timely and useful giveaway. You can customize the label with your company’s logo and offer it as a seasonal gift.
7. Branded Tote Bags
Tote bags are always in style, and they make a great promotional giveaway. You can customize the bag with your company’s logo or design, and it’s a useful item that people will use again and again.
8. Customized Sunglasses
For the fashion-conscious crowd, customized sunglasses can be a fun and unique giveaway. You can customize the frames with your company’s logo or design, and it’s a great way to create buzz around your brand.
9. Portable Chargers
In today’s connected world, portable chargers are a must-have item. By giving away a branded portable charger, you can promote your business while also providing a useful item that people will appreciate.
10. Personalized Coffee Mugs
For the coffee lovers out there, a personalized coffee mug can make a great giveaway. You can customize the mug with your company’s logo or design, and it’s a practical item people will use every morning.
11. Customized Stress Balls
In a world where stress is everywhere, customized stress balls can be a fun and unique giveaway. You can customize the balls with your company’s logo or design, and it’s a fun item people will keep on their desks.
12. Branded Keychains
A branded keychain can be a simple yet effective giveaway. People use keychains every day, and by putting your company’s logo or design on it, you can increase brand visibility.
13. Customized Sticky Notes
For the organized types out there, customized sticky notes can make a great giveaway. You can customize the notes with your company’s logo or branding, and it’s a practical item people will use every day.
Promotional Giveaway Ideas 2017 Table
| Promotional Giveaway Idea | Description |
|---|---|
| Customized Smartphone Cases | A custom phone case with your company’s logo or slogan. |
| Branded Water Bottles | A water bottle with your company’s logo or branding. |
| Customized USB Drives | A USB drive with your company’s logo or branding. |
| Personalized Journal or Notebook | A journal or notebook with your company’s logo or branding. |
| Phone Card Holders | A card holder that attaches to the back of a phone. |
| Customized Lip Balm | A lip balm with your company’s logo or seasonal design. |
| Branded Tote Bags | A tote bag with your company’s logo or branding. |
| Customized Sunglasses | Sunglasses with your company’s logo or design. |
| Portable Chargers | A charger with your company’s branding. |
| Personalized Coffee Mugs | A coffee mug with your company’s logo or design. |
| Customized Stress Balls | Stress balls with your company’s logo or design. |
| Branded Keychains | A keychain with your company’s logo or design. |
| Customized Sticky Notes | Sticky notes with your company’s logo or branding. |
Promotional Giveaway Ideas 2017 FAQs
1. How do I choose the right promotional giveaway for my business?
The right promotional giveaway depends on your target audience, budget, and marketing goals. Consider items that are useful and practical, and make sure they align with your brand and messaging.
2. How do I ensure my promotional giveaway is high-quality?
Partner with a reputable vendor, and make sure your product meets your standards and specifications. Test the product yourself before giving it away to ensure it’s of high quality.
3. Should I offer a promotional giveaway with every purchase or just for special promotions?
It depends on your marketing goals and budget. Offering a promotional giveaway with every purchase can help foster customer loyalty, while offering it only for special promotions can help generate buzz and attract new customers.
4. How do I distribute promotional giveaways?
You can distribute promotional giveaways at events, trade shows, and conferences, or include them with online or in-store purchases. Make sure to have a plan in place to distribute them effectively.
5. How can I measure the success of my promotional giveaway?
Track metrics like sales, website traffic, and social media engagement to measure the success of your promotional giveaway. You can also survey customers to get feedback on the item and its impact on their perception of your brand.
6. How often should I change up my promotional giveaway?
It depends on your marketing goals and budget. Some companies change their promotional giveaway every year to keep things fresh, while others may stick with the same item for several years.
7. How do I ensure my promotional giveaway aligns with my brand voice and messaging?
Before choosing a promotional giveaway, make sure it aligns with your brand values and messaging. Consider the item’s design and messaging and make sure it’s consistent with your overall brand identity.
8. Can I customize the promotional giveaway with my company logo or branding?
Yes, you can customize most promotional giveaways with your company logo or branding. This is a great way to increase brand visibility and create a lasting impression on potential customers.
9. How can I ensure my promotional giveaway is memorable?
Choose an item that is unique, useful, and memorable. Consider items that people will use every day or that have a special meaning to your target audience.
10. How can I make my promotional giveaway stand out from competitors?
Choose an item that is unique and differentiated from your competitors. Consider items that align with your brand voice and messaging, and that will create a lasting impression on potential customers.
11. Should I offer a discount code or coupon with my promotional giveaway?
Offering a discount code or coupon with your promotional giveaway can be a great way to encourage customers to make a purchase. It can also help track the success of your giveaway.
12. How do I ensure my promotional giveaway is affordable?
Set a budget for your promotional giveaway and work with vendors to find items that fit within that budget. Consider bulk ordering to receive a discount and reduce costs.
13. Can I offer different promotional giveaways for different customer segments?
Yes, you can offer different promotional giveaways for different customer segments based on their needs, preferences, and interests. This can be a great way to tailor your marketing efforts and increase customer satisfaction.
Conclusion
Promotional giveaways can be a powerful tool in your marketing arsenal. By giving away something for free, you can build brand awareness, create customer loyalty, and increase sales. In this article, we’ve explored some creative and unique promotional giveaway ideas for 2017, from customized smartphone cases to branded tote bags. Remember to choose an item that aligns with your brand voice and messaging, and that will create a lasting impression on potential customers. Good luck!
Thank you for reading, and we hope you found this article helpful in brainstorming some promotional giveaway ideas for 2017. Don’t hesitate to contact us if you have any questions or need further guidance.
Disclaimer
The information provided in this article is for educational and informational purposes only and is not intended as legal or financial advice. We recommend consulting with a qualified professional before implementing any promotional giveaway strategies.