Top Oktoberfest Giveaway Ideas for Your Business

Guten Tag, readers! As the autumn leaves start to fall, it’s time to celebrate one of the most popular festivals worldwide: Oktoberfest. This 16-day beer festival held in Munich, Germany, attracts millions of visitors every year. However, you don’t have to be in Germany to join the festivities. If you’re a business owner, you can also get in on the fun by hosting your own Oktoberfest-inspired giveaways for your customers.

Why Host an Oktoberfest Giveaway?

Hosting a giveaway during Oktoberfest is a fun and interactive way to engage with your customers while promoting brand awareness. It’s also an excellent opportunity to give back to your loyal customers and attract new ones with exciting prizes.

Not sure what prize to give away or how to host a giveaway? Keep reading, and we’ll share some of our top Oktoberfest giveaway ideas!

Oktoberfest Giveaway Ideas

Giveaway Idea Description
Beer Stein Giveaway Everyone loves a good beer stein. Give away branded beer steins with your business logo, and customers will remember your business every time they enjoy a cold one.
Oktoberfest Prize Pack Put together a prize pack with all the essentials for hosting an Oktoberfest party: beer mugs, coasters, bottle openers, pretzels, and more.
Brewery Tour Giveaway Partner with a local brewery and give away a tour of their facility, along with a tasting flight.
Oktoberfest Outfit Contest Host a contest on social media for the best costume or outfit inspired by traditional Bavarian attire.
Gift Card Giveaway Give away gift cards to popular German restaurants or breweries, or to your own business.
Oktoberfest Food Basket Put together a basket with Oktoberfest-themed snacks and treats: sausages, mustard, Bavarian-style pretzels, and more.
Beer Cooler Giveaway Give away a branded beer cooler to keep customers’ drinks cold during Oktoberfest celebrations.

More Oktoberfest Giveaway Ideas

Need more inspiration? Here are some additional Oktoberfest giveaway ideas:

  • Oktoberfest-themed t-shirts or hats
  • Bottle openers or coasters with your business logo
  • Giant beer pong or cornhole sets
  • Beer-themed travel mugs or tumblers
  • German-themed gift baskets with beer, sausages, and other treats
  • Bavarian beer garden set up for a lucky winner’s backyard
  • A personalized keg of beer from a local brewery


1. How do I choose the right prize for an Oktoberfest giveaway?

Consider your target market and what prizes would appeal to them. Think about what products or services your business offers and what would align with your brand.

2. How can I promote my Oktoberfest giveaway?

Utilize social media platforms, email newsletters, or even posters in your store to get the word out. Encourage customers to share your giveaway with their friends and family to maximize reach.

3. What are some legal regulations I should consider when hosting a giveaway?

Check your state or country’s laws on giveaways and make sure to include any necessary disclaimers or rules. It’s also essential to have clear terms and conditions for the giveaway.

4. How can I make my Oktoberfest giveaway stand out?

Consider hosting a unique or creative contest, such as a stein-holding competition or a scavenger hunt. You could also create a themed hashtag for the giveaway and encourage customers to share photos or videos with it.

5. Should I partner with other businesses for my Oktoberfest giveaway?

Collaborating with other businesses in your community can increase exposure for both companies and create a more significant prize package for customers.

6. When is the best time to host an Oktoberfest giveaway?

The two weeks leading up to the official Oktoberfest dates (usually mid-September to early October) are the ideal time to host your giveaway. This builds anticipation and excitement for the actual festival and aligns with the traditional celebrations.

7. How many prizes should I give away?

It depends on your budget and the size of your business. Consider giving away multiple prizes, with smaller ones for runners-up and a grand prize for the winner.


Oktoberfest is a fantastic opportunity to connect with your customers and promote brand awareness. Hosting a giveaway during the festival is a fun and interactive way to engage with your audience and give back to your loyal customers. With these Oktoberfest giveaway ideas, you can create a memorable and exciting experience for your customers and position your business as an essential part of the festivities.

Don’t wait any longer; start planning your Oktoberfest giveaway today! Prost!

Closing Disclaimer

Please note that the information provided in this article is for informational purposes only and should not be considered legal, financial, or professional advice. It’s important to do your research and consult with professionals before hosting any giveaways or promotions for your business.