Giveaway Ideas for Trade Shows: Boost Your Brand Recognition

Trade shows offer a great opportunity for businesses to showcase their brand, services or products to a massive audience. However, the competition can be overwhelming with other companies also vying for the attention of attendees.

One way to stand out from the crowd is to offer unique giveaways that will make attendees remember your brand long after the event is over. In this article, we’ll be discussing some of the best giveaway ideas for trade shows that will help you leave a lasting impression on attendees.

🎁 Unique Trade Show Giveaway Ideas to Make You Stand Out

With so many companies competing for attention, it’s important to stand out in a positive and unique way. Here are some amazing giveaway ideas for trade shows that will help you achieve that goal:

1. Custom Phone Charger

In this digital age, we all rely on our technology to stay connected. Offering a custom branded phone charger with your logo is a thoughtful and practical gift that attendees will appreciate.

2. Portable Bluetooth Speaker

A portable Bluetooth speaker with your company logo is another fantastic giveaway idea. Attendees can take it home to enjoy and when they use it, they’ll remember your brand.

3. Branded Tote Bags

Tote bags are an evergreen item in the world of giveaways. They are practical and useful for carrying around all the other goodies attendees pick up at the trade show.

4. Custom Water Bottles

Custom water bottles are a smart and environmentally friendly giveaway idea. Attendees will appreciate the practicality of a reusable water bottle, and you’ll be helping the planet by reducing plastic waste.

5. Personalized Pens

A pen with your brand logo is another simple, yet effective giveaway idea. Attendees can use them during the event or take them home, and when they do, they’ll be reminded of your brand.

6. Lip Balm

Custom labeled lip balm is a fun twist on the everyday giveaway. Attendees can use it during the event and keep it in their purse or pocket for later use.

7. Branded Stress Balls

Trade shows can be overwhelming and stressful, so why not offer attendees custom branded stress balls to relieve some of that tension? They’ll appreciate the gesture and the usefulness of the item.

8. Personalized Flash Drives

Custom flash drives are a useful and practical giveaway idea for trade shows. Attendees can use them to store files, photos, or videos, and when they use them, they’ll be reminded of your brand.

9. Customized Notebooks

Customized notebooks are a classic giveaway idea that never gets old. Attendees can use them during the event to take notes or take them home to use later.

10. Branded PopSockets

Popsockets are a popular accessory for mobile devices. Offering custom branded Popsockets is a fun and unique giveaway idea that will make your brand stand out.

11. Customized Sunglasses

Customized sunglasses are a fun and practical giveaway idea for outdoor trade shows. Not only do they provide valuable eye protection, but they can also make a fashion statement.

12. Custom Umbrellas

Customized umbrellas are a practical giveaway idea for trade shows held during the rainy season. Attendees will appreciate the gesture and will use the umbrella for a long time to come.

13. Branded Travel Mugs

Branded travel mugs are a great giveaway idea for trade shows as attendees can use them to keep their drinks warm or cold. They’re a practical gift that can be used every day.

🤔FAQs on Giveaway Ideas for Trade Shows

Q1. What is the purpose of offering giveaways at trade shows?

Answer: The purpose is to promote brand recognition, create a positive brand image, and generate leads.

Q2. How much should I spend on giveaways for trade shows?

Answer: There is no fixed amount, but it depends on your budget and audience preferences.

Q3. Is it better to invest in one expensive giveaway or several cheaper ones?

Answer: It’s better to have several cheaper ones as they cater to different preferences, and attendees are more likely to remember your brand if they have several items.

Q4. Can I give away the same item year after year?

Answer: No, it’s best to switch up the items you offer to avoid attendees getting bored or expecting the same thing every year.

Q5. How do I choose the right giveaway for my target audience?

Answer: Consider your audience preferences and needs, and choose a giveaway that will be useful to them.

Q6. How do I distribute my giveaways at the trade show?

Answer: Distribute them at your booth, during presentations or sessions, or in swag bags for attendees.

Q7. Can giveaways generate leads for my business?

Answer: Yes, they can. If you offer a giveaway that attendees appreciate, they’ll be more likely to stop by your booth, and you can collect their information for future marketing efforts.


Giveaways are a great way to promote your brand, generate leads, and create goodwill with potential customers. By offering unique, practical, and fun items, you can stand out from the crowd at trade shows and make a lasting impression on attendees.

Remember to choose items that your target audience will appreciate, and make sure to switch up your giveaways from time to time. With these tips, you’ll be sure to have a successful trade show season.

📣 Disclaimer

The views, thoughts, and opinions expressed in this article are solely those of the author and do not necessarily represent those of any company or organization. The information contained in this article is for general informational purposes only and should not be construed as professional or legal advice.

Item Description Estimated Cost
Custom phone charger A charger with a custom logo $5-$20
Portable Bluetooth speaker A portable speaker with a custom logo $10-$50
Branded tote bags Tote bag with a custom logo $5-$15
Custom water bottles Reusable water bottles with a custom logo $5-$20
Personalized pens Pens with a custom logo $0.50-$2
Lip balm Lip balm with custom label $1-$4
Branded stress balls Stress balls with a custom logo $1-$5
Personalized flash drives Flash drives with a custom logo $5-$20
Customized notebooks Notebooks with a custom logo $5-$15
Branded PopSockets Popsockets with a custom logo $4-$10
Customized sunglasses Sunglasses with a custom logo $5-$20
Custom umbrellas Umbrellas with a custom logo $10-$30
Branded travel mugs Travel mugs with a custom logo $5-$20