Giveaway Ideas for Facebook 2015

The Ultimate Guide to Running a Successful Giveaway on Facebook

Are you struggling to increase your brand’s engagement on Facebook? Do you want to increase your page’s likes, comments, and shares? A Facebook giveaway might be the answer for you. In this article, we will provide you with the ultimate guide to running a successful giveaway on Facebook in 2015.

What is a Facebook Giveaway?

A Facebook giveaway is a promotional campaign where a company or brand gives away a prize in exchange for participation from their audience. The participation could be liking the page, sharing the post, tagging a friend, or commenting on the post. Facebook giveaways are an excellent way for businesses to engage with their audience and to increase their reach and visibility on the platform.

Why Run a Facebook Giveaway?

Facebook giveaways are an excellent way for businesses to achieve their marketing objectives. Here are some of the reasons why businesses should run a Facebook giveaway:

Reasons Explanation
Increase engagement Facebook giveaways can significantly increase engagement on your page, which could result in more likes, comments, and shares.
Expand your reach A Facebook giveaway can help you reach a wider audience by encouraging shares and tags from your participants.
Drive traffic to your website You can use a Facebook giveaway to drive traffic to your website by including a link to your website in the giveaway post.
Gather user-generated content You can gather user-generated content from the participants, such as photos or testimonials, that you could use to promote your brand further.
Boost your sales A Facebook giveaway can increase your sales by promoting your products or services to a wider audience.

How to Run a Successful Facebook Giveaway?

Now that you know the reasons why you should run a Facebook giveaway, let’s look at how to run a successful one:

Determine Your Objectives

You should first determine your objectives for running a Facebook giveaway. Whether it’s to increase engagement, gain new followers, or drive traffic to your website, your objectives will determine the type of giveaway you run and the prize you offer.

Choose the Right Prize

The prize you offer should be relevant to your audience and your business. For example, if you’re a fashion brand, you could give away a shopping spree or a clothing item. Offering a prize that aligns with your brand and audience will encourage more participation.

Create a Clear Set of Rules

You should create a clear set of rules for your giveaway. These rules should include the eligibility criteria, the duration of the giveaway, and the prize details. Make sure to follow Facebook’s guidelines for running a giveaway.

Design the Giveaway Post

The design of your giveaway post is crucial as it’s what will attract people to participate. Use eye-catching graphics, clear and concise language, and emojis to make the post stand out.

Promote the Giveaway

Promote your giveaway through your Facebook page, email list, and other social media platforms. You could also use Facebook ads to reach a wider audience.

Announce the Winner

Once the giveaway is over, announce the winner publicly on your Facebook page. You could also send them a private message to let them know they’ve won.


What is Facebook’s policy on running giveaways?

Facebook has strict guidelines on running giveaways on its platform. The guidelines include, but are not limited to, the inclusion of clear rules and terms, and the exclusion of Facebook from responsibility for the promotion. Make sure to read and follow these guidelines before running your giveaway.

Do I need a third-party app to run a giveaway on Facebook?

No, you don’t need a third-party app to run a giveaway on Facebook. However, third-party apps could make managing and organizing the giveaway easier.

How do I choose the winner of the giveaway?

You could choose the winner of your giveaway randomly, either by using a random generator tool or by manually selecting a winner from the pool of eligible participants.

Can I run multiple giveaways simultaneously?

Yes, you could run multiple giveaways simultaneously. However, make sure to promote each giveaway separately to avoid confusion among your participants.

What should I do if a participant violates the rules of the giveaway?

If a participant violates the rules of the giveaway, you reserve the right to disqualify them and select another winner.

How many winners should I choose?

The number of winners you choose depends on your objectives and the prize you offer. You could choose one winner or several winners.

Do I need to use a hashtag for my giveaway?

Using a hashtag for your giveaway is optional but could help you track the participation and reach of your giveaway.

What types of prizes should I offer?

You should offer prizes that are relevant to your audience and your business. Examples include a shopping spree, a free product or service, or a discount code for your products or services.

Can I require participants to share the giveaway post?

Yes, you can require participants to share the giveaway post as part of their participation in the giveaway. However, Facebook’s guidelines prohibit requiring participants to share the post for entry.

How long should I run the giveaway?

The duration of the giveaway depends on your objectives and the prize you offer. Typically, giveaways run for a few days to a few weeks.

Can I partner with another brand for the giveaway?

Yes, partnering with another brand for the giveaway could help you reach a wider audience and offer a bigger prize.

Can I promote my products or services in the giveaway post?

Yes, you can promote your products or services in the giveaway post, but make sure to follow Facebook’s guidelines on promotional content.

What should I do if I encounter technical issues with the giveaway?

If you encounter technical issues with the giveaway, you should contact Facebook’s support team and/or the third-party app provider if you’re using one.


A Facebook giveaway is an excellent way to increase engagement, reach, and visibility for your business on the platform. By following the steps outlined in this article, you’ll be able to run a successful giveaway that meets your marketing objectives. Remember to choose the right prize, design an eye-catching post, promote the giveaway, and announce the winner publicly.

Don’t miss out on the opportunity to engage with your audience and boost your reach on Facebook. Start planning your giveaway today!

Closing Disclaimer

The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of any agency, organization, employer or company.

The information contained in this article is for educational and informational purposes only and is not intended as legal, financial, or professional advice. Any reliance you place on such information is therefore strictly at your own risk.