The Ultimate Guide to Giveaway Ideas 2016


Welcome! If you’re looking for exciting and unique ways to promote your business, engage your audience, or build your email list, giveaways are an excellent strategy to consider. Not only do they create a buzz and generate excitement, but they also allow you to connect with your target market and show appreciation for their support. In this guide, we’ll explore some of the most effective giveaway ideas for 2016 that can help you achieve your marketing goals.

What Are Giveaways?

Giveaways are promotional campaigns in which you offer free products or services to your audience in exchange for their participation, such as sharing your content, following your social media accounts, signing up for your newsletter, or leaving a review. They can be run online or offline, and they can be customized to fit your brand’s personality and target audience.

Why Are Giveaways Effective?

Giveaways have been proven to be one of the most effective marketing tactics, as they can help you achieve various goals, such as:

Goals Benefits
Build brand awareness Increase your reach and exposure
Boost engagement Increase your followers, likes, comments, and shares
Grow your email list Collect new leads and potential customers
Drive traffic to your site Increase your website’s visitors and pageviews
Generate sales Encourage your audience to purchase your products or services

How to Run a Successful Giveaway?

To run a successful giveaway, you need to plan, execute, and measure your campaign effectively. Here are some tips to help you get started:

Giveaway Ideas 2016

1. Social Media Contest

A social media contest is a great way to engage your audience and increase your social media presence. You can ask your followers to like, comment, share, or tag their friends in your post for a chance to win a prize. For example, you can ask them to share a photo of themselves using your product or service, or to post a creative caption related to your brand.

2. Giveaway Bundle

A giveaway bundle is a collection of products or services that are related to your brand and that your audience would love to have. You can choose to give away a bundle of your own products, or you can partner with other companies to create a joint bundle. For example, if you run a beauty salon, you can create a bundle that includes a free haircut, a facial, and a makeup session.

3. Vote to Win

A vote to win contest allows your audience to choose their favorite product or service from a list of options, and the winner will be selected randomly among the voters. This type of giveaway can help you get valuable feedback from your customers and also encourage them to share their opinion with others.

4. Creative Caption Contest

A creative caption contest is a fun and interactive way to challenge your audience’s creativity and showcase their wit. You can post a photo or a video related to your brand and ask your followers to come up with a caption that best fits the image. The most creative caption wins the prize.

5. Random Acts of Kindness

A random acts of kindness campaign is a heartwarming way to spread positivity and gratitude in your community. You can choose to give away your products or services to random people, or you can donate them to a charity or a non-profit organization. This type of giveaway can help you create a meaningful impact and also inspire others to do the same.

6. Treasure Hunt

A treasure hunt is a thrilling and adventurous way to engage your audience and promote your brand. You can hide clues or items related to your brand in different locations, and ask your followers to find them for a chance to win a grand prize. This type of giveaway can help you create a sense of excitement and also showcase your brand’s personality.

7. Photo Contest

A photo contest is a visual and artistic way to showcase your brand and encourage user-generated content. You can ask your followers to submit photos related to your brand, such as using your product or service, visiting your store, or attending your event. The most creative or inspiring photo wins the prize.

8. Referral Program

A referral program is a strategic way to incentivize your customers to refer their friends and family to your brand. You can offer a reward, such as a discount or a free product, to both the referrer and the referred customer. This type of giveaway can help you generate new leads and also retain your existing customers.

9. Quiz Contest

A quiz contest is an educational and entertaining way to test your audience’s knowledge and reward their expertise. You can create a quiz related to your brand or industry, and ask your followers to answer a series of questions. The fastest or most accurate answers win the prize.

10. Scavenger Hunt

A scavenger hunt is a fun and interactive way to challenge your audience’s observation skills and promote your brand. You can hide items or clues related to your brand in your store or online, and ask your followers to find them for a chance to win a prize. This type of giveaway can help you create a buzz and also increase your foot traffic or website traffic.

11. Fan of the Week

A fan of the week campaign is a simple and effective way to appreciate your loyal customers and showcase their dedication. You can choose one of your followers each week and feature them on your social media accounts, website, or newsletter. The selected fan can receive a personalized message, a shoutout, or a special gift. This type of giveaway can help you build a strong relationship with your audience and also attract new followers.

12. Video Contest

A video contest is a dynamic and engaging way to showcase your brand and activate your audience’s creativity. You can ask your followers to create a video related to your brand, such as a product review, a testimonial, or a parody. The most entertaining or informative video wins the prize.

13. Instant Win Game

An instant win game is a fast and exciting way to reward your audience and create a sense of urgency. You can offer a prize to a random winner every hour, every day, or every week, based on a predetermined condition, such as the first person who enters a code, or the person who opens your email newsletter first. This type of giveaway can help you boost your engagement and also increase your open rates or click-through rates.


1. How do I choose the right giveaway for my business?

You should choose a giveaway that aligns with your brand’s values, goals, and target audience. You should also consider your budget, timeline, and resources.

2. How do I promote my giveaway?

You can promote your giveaway through your website, social media accounts, email newsletter, blog, or paid advertising. You should also use hashtags and influencers to increase your reach.

3. How do I measure the success of my giveaway?

You can measure the success of your giveaway by analyzing the number of entries, shares, likes, comments, followers, subscribers, or sales. You should also track your ROI and customer lifetime value.

4. How often should I run a giveaway?

You should run a giveaway whenever you have a new product or service to launch, a holiday or event to celebrate, or a milestone or achievement to share. You should also avoid running giveaways too frequently to prevent burnout or devaluation.

5. How do I choose the winner of my giveaway?

You should choose the winner of your giveaway based on a predetermined and transparent criteria, such as random selection, highest score, or most creative entry. You should also communicate the winner and the prize clearly and promptly.

6. How do I prevent fraud or cheating in my giveaway?

You should establish clear rules and terms of your giveaway, such as age, location, eligibility, and conduct. You should also use secure and reliable tools or platforms to manage your giveaway.

7. How do I follow up with my giveaway participants?

You should follow up with your giveaway participants by thanking them for their participation, congratulating the winners, and offering them a special discount, a freebie, or a survey. You should also use this opportunity to gather feedback and insights from your audience.


Congratulations, you’ve reached the end of our guide to giveaway ideas 2016! We hope you’ve found this information helpful and inspiring to create your own successful giveaway. Remember, giveaways are a powerful tool to enhance your brand’s visibility, engagement, and loyalty. By choosing the right giveaway idea, promoting it effectively, and measuring its results, you can achieve your marketing goals and delight your audience. Don’t hesitate to experiment, innovate, and have fun with your giveaways!

If you have any questions, feedback, or suggestions, please let us know in the comments below! We’d love to hear from you. Thanks for reading!


This article is for informational purposes only and does not constitute professional advice. The author and the publisher are not liable for any damages or losses arising from the use of this article. The reader is responsible for conducting their own research and seeking their own legal, financial, or other professional advice.