Introduction
Hello readers! If you’re reading this article, chances are you’re looking for Facebook giveaway ideas to engage your audience and increase your online presence in 2017. With over 2 billion active users worldwide, Facebook is a powerful platform for businesses to reach their target audience and build brand awareness. Running a Facebook giveaway is a great way to attract new followers, increase engagement, and generate leads for your business. In this article, we will provide you with the most effective Facebook giveaway ideas for 2017 that will help you achieve your marketing goals.
Why Run a Facebook Giveaway?
Before we dive into the best Facebook giveaway ideas, let’s first discuss why you should run a giveaway on Facebook. Running a Facebook giveaway has several benefits for your business, including:
| Benefits | Description |
|---|---|
| Increase engagement | Running a Facebook giveaway can help increase your engagement rate by encouraging your followers to like, comment, and share your content. |
| Expand your reach | Giving away a prize can attract a new audience to your Facebook page, expanding your reach and increasing your brand awareness. |
| Generate leads | A Facebook giveaway can help you collect valuable customer data, such as email addresses, that you can use to generate leads and build your customer base. |
| Boost sales | By offering a product or service as a prize, you can attract potential customers who may become paying customers in the future. |
Now that you understand the benefits of running a Facebook giveaway let’s explore some of the most effective Facebook giveaway ideas for 2017.
Facebook Giveaway Ideas 2017
1. Caption Contest
A caption contest is a fun and engaging way to encourage your followers to interact with your content. To run a caption contest, post an image and ask your followers to submit their best caption in the comments section. The best caption wins a prize.
2. Photo Contest
A photo contest is a great way to showcase your products or services and engage your audience. Ask your followers to submit a photo featuring your product or service, and the best photo wins a prize.
3. Quiz Contest
A quiz contest is a creative and educational way to increase engagement and generate leads. Ask your followers to answer a series of questions related to your industry, and the participant with the highest score wins a prize.
A like and share contest is a simple yet effective way to expand your reach on Facebook. Ask your followers to like and share your post to enter the contest, and the winner is chosen at random.
5. Video Contest
A video contest is a great way to showcase the personality and creativity of your brand. Ask your followers to submit a video featuring your product or service, and the best video wins a prize.
6. Hashtag Contest
A hashtag contest is a popular way to increase engagement and generate user-generated content. Ask your followers to submit a photo or video with a specific hashtag, and the best entry wins a prize.
7. Caption This Image
Similar to caption contests, caption this image contests are a fun and engaging way to encourage your followers to interact with your content. Post an image and ask your followers to submit their best caption, and the best caption wins a prize.
8. Comment to Win
A comment to win contest is a simple and effective way to increase engagement on your Facebook page. Ask your followers to comment on your post to enter the contest, and the winner is chosen at random.
9. User-Generated Content Contest
User-generated content contests are a great way to showcase your customers and build brand loyalty. Ask your followers to submit a photo or video featuring your product or service, and the best entry wins a prize.
10. Trivia Contest
A trivia contest is a fun and educational way to engage your audience and generate leads. Ask your followers to answer a series of questions related to your industry, and the participant with the highest score wins a prize.
11. Scavenger Hunt Contest
A scavenger hunt contest is a creative and interactive way to engage your audience and promote your products or services. Hide clues around your website or Facebook page, and the first person to find all the clues wins a prize.
12. Social Media Contest
A social media contest is a great way to increase engagement and expand your reach across multiple social media platforms. Ask your followers to follow your social media accounts and share your content to enter the contest, and the winner is chosen at random.
13. Sweepstakes Contest
A sweepstakes contest is a simple and effective way to generate leads and promote your products or services. Ask your followers to enter their email address to enter the contest, and the winner is chosen at random.
FAQs
What should I keep in mind before running a Facebook giveaway?
Before running a Facebook giveaway, make sure to carefully read Facebook’s promotion guidelines to ensure that you don’t violate any of their rules. Additionally, be sure to clearly state the rules and terms of your giveaway and choose a prize that will appeal to your target audience.
How long should I run my Facebook giveaway?
The length of your Facebook giveaway will depend on your goals and the type of contest you’re running. Generally, it’s best to run your giveaway for at least a week to give your followers enough time to participate.
How can I promote my Facebook giveaway?
To promote your Facebook giveaway, make sure to post about it on all your social media platforms and on your website. You can also consider running Facebook ads or partnering with influencers to promote your contest.
How do I choose a winner for my Facebook giveaway?
There are several ways to choose a winner for your Facebook giveaway, including at random, based on creativity, or based on a score. Make sure to clearly state how you will choose the winner in the rules of your giveaway.
What kind of prize should I offer for my Facebook giveaway?
The prize you offer for your Facebook giveaway will depend on your target audience and your goals. Consider offering a product or service from your business, a gift card, or a prize related to your industry.
Can I require a purchase to enter my Facebook giveaway?
No, you cannot require a purchase to enter your Facebook giveaway, as this violates Facebook’s promotion guidelines.
Can I run multiple Facebook giveaways at the same time?
Yes, you can run multiple Facebook giveaways at the same time, but make sure to clearly state the rules and terms of each giveaway and keep track of each contest separately.
Can I ask my followers to tag their friends in my Facebook giveaway?
Yes, you can ask your followers to tag their friends in your Facebook giveaway, but make sure to do so in a way that complies with Facebook’s promotion guidelines.
How can I measure the success of my Facebook giveaway?
You can measure the success of your Facebook giveaway by tracking the number of entries, engagement, and leads generated. Additionally, make sure to follow up with the winner and collect feedback from your followers to improve future giveaways.
How often should I run Facebook giveaways?
The frequency of your Facebook giveaways will depend on your goals and your resources. Generally, it’s best to run a giveaway every few months to keep your followers engaged and attract new followers to your page.
Can I run a Facebook giveaway internationally?
Yes, you can run a Facebook giveaway internationally as long as you comply with the laws and regulations of each country.
Do I need to pay taxes on the prize for my Facebook giveaway?
Yes, you will need to pay taxes on the prize for your Facebook giveaway, as this is considered income. Make sure to consult a tax professional to understand your tax obligations.
How can I prevent fraud in my Facebook giveaway?
To prevent fraud in your Facebook giveaway, make sure to clearly state the rules and terms of the contest and closely monitor entries. Additionally, you can require participants to provide proof of identity or contact information to verify their eligibility.
Conclusion
Running a Facebook giveaway is a great way to engage your audience and increase your online presence in 2017. By offering a prize and encouraging user-generated content, you can attract new followers, expand your reach, and generate leads for your business. With the effective Facebook giveaway ideas we’ve outlined in this article, you’re sure to achieve your marketing goals and take your business to the next level.
What are you waiting for? Start planning your next Facebook giveaway today and watch your brand soar!
Closing/Disclaimer
We hope you found our article on Facebook giveaway ideas 2017 helpful and informative. While running a Facebook giveaway can be a great way to engage your audience and generate leads, make sure to carefully read and comply with Facebook’s promotion guidelines to avoid any negative consequences. Additionally, make sure to consult a legal or tax professional if necessary to ensure that your giveaway is legal and compliant.
The information contained in this article is for general information purposes only and is not intended to be a substitute for professional advice, legal or otherwise. We do not guarantee the accuracy or completeness of the information provided in this article, and we are not responsible for any errors or omissions. Any action you take upon the information in this article is strictly at your own risk, and we will not be liable for any losses or damages in connection with your use of this article.