Advertising Giveaway Ideas for Your Business

Welcome to our comprehensive guide to advertising giveaway ideas! As a business owner or marketer, you’re always looking for ways to engage potential customers and promote your brand. One effective way to do that is through giveaways. Giving away free products or services can help you attract new customers, build brand loyalty, and increase your reach on social media. In this guide, we’ll cover the best advertising giveaway ideas to help you achieve these goals and grow your business.

Why Giveaways Work

Before we dive into the advertising giveaway ideas, it’s important to understand why giveaways work so well. Here are a few reasons:

1. Attract New Customers

Giveaways are a great way to attract new customers to your business. People are always on the lookout for free stuff, and if your giveaway is enticing enough, they’ll be happy to give you their contact information in exchange for a chance to win.

2. Build Brand Loyalty

When you give away something of value to your customers, it makes them feel appreciated and valued. This can help build a sense of loyalty to your brand, which can translate into repeat business and positive word-of-mouth referrals.

3. Increase Social Media Reach

If you run your giveaway on social media, you can increase your reach exponentially. When people enter your giveaway, they’ll likely share it with their friends and followers, which can help your brand get in front of new eyes.

4. Generate Leads

One of the most valuable things you can get from a giveaway is contact information for potential customers. By requiring people to enter their email address or phone number to enter, you can build a list of leads to follow up with later.

5. Boost Sales

Giveaways can also help boost sales, especially if you offer a discount code or other incentive to those who don’t win. People who didn’t win the giveaway may be more likely to purchase from you if they feel like they’re getting a deal.

Advertising Giveaway Ideas

Now that you know why giveaways work, let’s dive into some specific advertising giveaway ideas you can use for your business.

1. Social Media Contests

Social media is a great place to run a giveaway, as it can help you reach a large audience quickly. To run a social media contest, simply post about the giveaway on your social media channels and require people to like, comment, and share the post to enter. You can offer a prize that’s relevant to your business, such as a free product or service, or something more general like a gift card.

2. Refer-a-Friend Programs

Referral programs are a great way to incentivize your current customers to bring in new business. Offer a reward to customers who refer a friend who makes a purchase, such as a discount code or a free product. This can help increase customer loyalty and bring in new customers at the same time.

3. Free Samples

Offering free samples of your product or service is a classic advertising giveaway idea. It allows potential customers to try your product before they buy, which can help build trust and increase sales. You can offer samples in-store or online, and make sure to collect contact information from those who request them so you can follow up later.

4. Gift with Purchase

Offering a free gift with purchase is another effective way to incentivize people to buy from you. You can offer a small gift like a keychain or sticker, or something more valuable like a t-shirt or hat. Make sure the gift is relevant to your business and appeals to your target audience.

5. Photo Contests

Photo contests are a fun way to engage your audience and get them involved with your brand. You can ask people to submit photos of themselves using your product or service, or just photos that relate to your brand in some way. Offer a valuable prize to the winner, such as a free product or service or a gift card.

6. Email Sign-Up Incentives

If you’re looking to build your email list, offering an incentive for people to sign up can be effective. You can offer a discount code or free gift for signing up, or enter people into a giveaway as soon as they sign up for your newsletter. Just make sure you have a clear privacy policy and that people know what they’re signing up for.

7. Charity Donations

Partnering with a charity or non-profit to donate a portion of your sales or profits can be a great way to give back to your community and increase brand loyalty. You can advertise the donation on your website and social media channels, and let your customers know that by buying from you, they’re supporting a good cause.

Best Practices for Giveaways

Before you launch your advertising giveaway, here are a few best practices to keep in mind:

1. Make the Prize Relevant

Your prize should be something that’s relevant to your business and your target audience. If you’re a clothing brand, for example, offering a free dinner at a fancy restaurant may not be the best prize. Keep your audience in mind and choose a prize that they’ll find valuable.

2. Set Clear Rules

Make sure you have clear rules and guidelines for your giveaway, and communicate them clearly to your audience. Include information about when the giveaway ends, how winners will be selected, and how they’ll be notified.

3. Promote Your Giveaway

To get the most out of your giveaway, you need to promote it effectively. Post about it on your website and social media channels, and consider running ads to reach a larger audience. You can also reach out to influencers or bloggers in your niche to see if they’d be willing to promote your giveaway.

4. Follow Up with Participants

After your giveaway is over, make sure to follow up with participants. Thank them for entering, announce the winners, and offer a discount code or other incentive to those who didn’t win. This can help keep people engaged with your brand and increase the chances that they’ll become paying customers in the future.

5. Track Your Results

Finally, make sure to track the results of your giveaway so you can see what worked and what didn’t. Use analytics tools to track how many people participated, how many new leads you generated, and how many sales you made as a result of the giveaway. This can help you fine-tune your marketing strategy and improve future giveaways.

Frequently Asked Questions

Question Answer
Q: How much should I spend on my giveaway prize? A: It depends on your budget and your target audience. Make sure the prize is valuable enough to entice people to enter, but don’t break the bank.
Q: How long should my giveaway run for? A: It’s up to you, but generally, shorter giveaways are better. A week or two is usually a good length of time.
Q: Can I run a giveaway outside of social media? A: Yes! You can run a giveaway on your website, through email, or even in-store.
Q: Do I need to include legal disclaimers in my giveaway? A: Yes, it’s a good idea to include legal disclaimers to protect yourself and your business. Check with a lawyer to make sure you’re following all the rules.
Q: How do I select a winner for my giveaway? A: There are a few ways to do this. You can use a random number generator, a panel of judges, or a voting system. Make sure to communicate how the winner will be selected in your rules.
Q: Should I require people to follow me on social media to enter my giveaway? A: It’s up to you, but keep in mind that requiring people to follow you can reduce the number of entries you get. It’s better to make following you an optional entry method.
Q: How do I know if my giveaway was successful? A: Look at metrics like the number of entries, the number of leads generated, and the number of sales made as a result of the giveaway. If these numbers are high, your giveaway was likely successful.
Q: Can I run giveaways regularly? A: Yes! Regular giveaways can help keep your audience engaged and attract new followers. Just make sure not to overdo it.
Q: Should I offer an alternative prize for people who can’t use the original prize? A: Yes, it’s a good idea to offer an alternative prize for people who can’t use the original one. This can help keep everyone happy and engaged with your brand.
Q: Can I partner with other businesses for my giveaway? A: Yes! Partnering with other businesses can help you reach a larger audience and offer a more valuable prize. Just make sure you’re partnering with a business that aligns with your brand values.
Q: Can I require people to make a purchase to enter my giveaway? A: It’s generally not a good idea to require people to make a purchase to enter your giveaway, as this can be seen as gambling and may be illegal in some states.
Q: Can I offer multiple prizes for my giveaway? A: Yes, offering multiple prizes can help increase engagement and make more people feel like they have a chance to win. Just make sure the prizes are valuable and relevant to your target audience.
Q: Should I require people to share my giveaway on social media to enter? A: It’s up to you, but keep in mind that requiring people to share your giveaway can reduce the quality of the referrals you get. It’s better to make sharing optional or offer another entry method for those who do share.


We hope you’ve found this guide to advertising giveaway ideas helpful! Giveaways can be a powerful tool for growing your business and engaging your audience, but it’s important to do them right. By following the best practices we’ve outlined and selecting the right prize for your audience, you can create a successful giveaway that drives leads, sales, and brand loyalty. So what are you waiting for? Start planning your next giveaway today!

Remember, if you have any questions or need help getting started, our team of experts is here to help. Contact us today to learn more about how we can help you grow your business through effective giveaways and other marketing strategies.


The information provided in this article is for general informational purposes only and should not be construed as legal, financial or other professional advice. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability or suitability of the information contained herein for any particular purpose. Any reliance you place on such information is therefore strictly at your own risk.