2018 Giveaway Ideas

Are you looking for creative ideas for your 2018 giveaways? Look no further! In this article, we’ll explore innovative and exciting giveaway ideas that will make your brand stand out.


Greetings, fellow marketing enthusiasts! We understand that promoting your brand can sometimes be a daunting task, and selecting the perfect giveaway for your target audience can add to the challenge. Therefore, we’ve compiled a list of unique and exciting ideas that will set you apart from the competition. These ideas will not only attract potential customers but also make them want to come back for more.

As we all know, the objective of any promotion is to entice customers to purchase your product or service. In most cases, the vehicle for that promotion is a giveaway. But gone are the days of cheap water bottles or branded pens. Today’s consumers want something that is useful, creative, and Instagram-worthy.

We’ll explore a wide range of giveaway ideas for various industries, budgets, and target audiences. So, buckle up and get ready to take notes.

Sports and Fitness Industry

Are you in the sports and fitness industry and seeking giveaway ideas that are both practical and relevant to your customers? Here are some creative options to consider:

Giveaway Idea Description Emoji
Fitness Tracker Watch An excellent way to motivate customers to exercise more and promote your brand on-the-go. 🏋️‍♀️
Personalized Water Bottle A practical item that customers will use daily, reminding them of your brand. 💦
Yoga Mat A high-quality, durable mat that customers can use during their practice, with your logo on it. 🧘‍♀️

These are just a few ideas to get you started. Personalize your giveaways to your brand and customers’ interests.

Technology Industry

In the technological world, giveaways are often the vehicle to showcase new products, services, or features. Here are some trendy technology giveaway ideas:

Giveaway Idea Description Emoji
Wireless Earbuds Who doesn’t need a pair of earbuds? And ones that are wireless and customized with your brand? Perfect. 🎧
Power Bank Charger A practical giveaway that customers will use daily, and they’ll thank you when their phone’s battery is dying. 🔋
Bluetooth Speaker A portable and practical giveaway that customers will use to blast their tunes with your logo on it. 🎶

These technology giveaway ideas are sure to have your customers buzzing about your brand.

Hospitality Industry

In the hospitality industry, giveaways can enhance the customer experience and keep your customers coming back. Here are some unique hospitality industry ideas:

Giveaway Idea Description Emoji
Room Upgrade Surprise your guests with a free room upgrade. They’ll appreciate the gesture and remember your brand. 🔑
Gift Basket Curate a basket of goodies, such as snacks or toiletries, and add your branded items to it. Personal touches go a long way. 🛁
Free Breakfast Breakfast is the most important meal of the day, and it’s even better when it’s free. 🍳

These hospitality industry giveaway ideas will elevate the customer experience and leave a lasting impression.

Frequently Asked Questions

Q: Can I mix and match the giveaway ideas from different industries?

A: Absolutely! Mix and match the ideas that will best suit your brand and target audience.

Q: How do I determine the budget for my giveaways?

A: Set a budget that is financially feasible for your business while keeping in mind the ROI of the promotion.

Q: How do I ensure that the giveaway is relevant to my target audience?

A: Research your target audience’s interests and preferences, and select giveaways that align with them.

Q: How do I promote my giveaways?

A: Promote your giveaways on social media, email, and through strategic partnerships.

Q: How do I measure the success of my giveaway promotion?

A: Set measurable goals before the promotion, such as an increase in social media engagement or website traffic. Track these goals and analyze the data post-promotion.

Q: How do I avoid selecting a giveaway that my target audience won’t like?

A: Test your giveaway ideas with a small sample of your target audience before implementing the promotion.

Q: How do I stay up-to-date on giveaway trends?

A: Follow industry blogs, attend marketing events, and keep an eye on social media trends.

Q: How can I personalize my giveaways to my brand?

A: Add your logo to the giveaway item or customize the giveaway with your brand colors or message.

Q: How do I decide on the quantity of giveaways to order?

A: Determine the number of giveaways based on your target audience size and the promotional goals.

Q: How do I handle the logistics of shipping and distribution?

A: Consider outsourcing the logistics to a third-party company or use the services of a promotional products distributor.

Q: How do I ensure my giveaways are memorable?

A: Select unique, practical, and creative giveaways that align with your brand and target audience’s preferences.

Q: How do I ensure that giveaways are legal?

A: Consult with legal counsel or do thorough research to ensure that your giveaways comply with federal and state laws.

Q: How do I follow up with customers after the promotion is over?

A: Send thank-you notes or surveys to customers, offering them a discount code or promotion for future purchases.

Q: How do I make the giveaway promotion stand out in a crowded market?

A: Personalize the giveaway to your brand and target audience and add a creative twist that sets you apart from the competition.


We’ve explored a wide range of exciting 2018 giveaway ideas that will entice your customers while promoting your brand. The key to a successful giveaway promotion is selecting unique, practical, and creative ideas that align with your target audience’s preferences.

Remember to set measurable goals for the promotion and track them to analyze the data post-promotion. Follow up with your customers with a thank-you note or survey and offer them a discount code or promotion for future purchases.

Now it’s time to get creative and start planning your next giveaway promotion. Good luck!


The information in this article is informational and general in nature and is not intended to be a substitute for professional advice. Always seek the advice of a professional regarding any legal or financial matters related to giveaway promotions.