Welcome to our 2018 giveaway campaign ideas article! Whether you’re a small business owner or a marketing expert, you know that one of the most effective ways to boost your business and gain new customers is through a powerful giveaway campaign. By giving away something of value to your target audience, you can create buzz, increase brand awareness, and drive traffic to your website or storefront. But with so many businesses vying for customers’ attention, how can you stand out with your giveaway campaign?
In this article, we’ll explore some creative 2018 giveaway campaign ideas that will help your business stand out and drive results. From social media contests to event giveaways, we’ve got you covered. So sit down, grab a cup of coffee, and get ready to take notes!
Why Giveaways are Important for Your Business
Before we dive into the 2018 giveaway campaign ideas, let’s take a moment to talk about why giveaways are important for your business. Here are seven reasons why:
1. Build Brand Awareness
Giveaways are an excellent way to get your brand in front of new potential customers. By offering a free product or service, you’re introducing your brand to people who may not have heard of you before.
2. Increase Customer Engagement
When you run a giveaway, you’re inviting your customers to engage with your brand on a deeper level. They’ll be more likely to follow you on social media, sign up for your email list, and visit your website.
3. Drive Traffic to Your Website
By promoting your giveaway on social media and other channels, you’ll be able to drive traffic to your website. This can have a positive impact on your search engine rankings and help you reach new customers.
4. Boost Sales
When you run a giveaway, you’re creating excitement around your brand. This can lead to an increase in sales, both during the giveaway period and after it ends.
5. Collect Customer Data
As part of your giveaway, you can collect customer data, such as email addresses and social media followers. This information can be used to build your marketing database and reach out to potential customers in the future.
6. Encourage User-Generated Content
When you run a giveaway, you’re encouraging customers to create user-generated content. This can include photos, videos, and reviews of your products or services.
7. Stand Out from the Competition
Running a giveaway is a great way to differentiate your brand from the competition. By offering something unique and valuable, you’ll be able to capture your audience’s attention and build brand loyalty.
2018 Giveaway Campaign Ideas
Now that we’ve covered why giveaways are important for your business, let’s dive into some 2018 giveaway campaign ideas. Here are fifteen creative campaigns to get you started:
1. Social Media Contest
Running a contest on social media is an excellent way to engage with your audience and build buzz around your brand. Ask your followers to share a photo or video of themselves using your product, and choose a winner at random.
2. Event Giveaway
If you’re attending a trade show or other event, consider running a giveaway at your booth. This will help you stand out from other exhibitors and drive traffic to your booth.
3. Email List Giveaway
Offer a free product or service to everyone who signs up for your email list. This is a great way to build your database and reach out to potential customers in the future.
4. Referral Program
Encourage your current customers to refer their friends and family to your business by offering a reward for each successful referral.
5. Leave a Review Giveaway
Ask your customers to leave a review of your product or service on a third-party website, such as Yelp or Google Reviews. In exchange, offer a free product or service.
6. Photo Contest
Ask your followers to share a photo that relates to your brand, and choose a winner based on creativity and originality.
7. Caption Contest
Post a photo and ask your followers to come up with the best caption. Choose a winner based on humor and creativity.
8. Hashtag Contest
Create a unique hashtag for your brand and ask your followers to use it in their posts. Choose a winner at random, or choose the best post based on creativity and originality.
9. Social Media Quiz
Create a quiz related to your brand or industry, and ask your followers to participate. Offer a prize to the winner.
10. Recipe Contest
If you sell food products, ask your customers to share their favorite recipe using your product. Choose a winner based on creativity and originality.
11. Pet Photo Contest
If you sell pet products, ask your customers to share a photo of their pet using your product. Choose a winner based on cuteness and originality.
12. Video Contest
Ask your followers to create a short video related to your brand or industry, and choose a winner based on creativity and originality.
13. Scavenger Hunt
Create a scavenger hunt related to your brand or industry, and offer a prize to the first person who completes it.
14. Trivia Contest
Create a trivia contest related to your brand or industry, and offer a prize to the winner.
15. Charity Giveaway
Partner with a charitable organization and offer to donate a portion of your sales to the organization. This will not only help a good cause, but it will also create positive buzz around your brand.
2018 Giveaway Campaign Ideas Table
| Campaign Idea | Description | Target Audience | Prize | Platform |
|---|---|---|---|---|
| Social Media Contest | Ask followers to share a photo or video using your product | Social media followers | Free product or service | Instagram, Facebook, Twitter |
| Event Giveaway | Offer a prize at a trade show or other event | Event attendees | Free product or service | Event booth |
| Email List Giveaway | Offer a prize for signing up for your email list | Email subscribers | Free product or service | Email marketing platform |
| Referral Program | Offer a reward for successful referrals | Current customers | Discount or free product or service | Email marketing or referral platform |
| Leave a Review Giveaway | Offer a prize for leaving a review of your product or service | Current customers | Free product or service | Third-party review platform |
| Photo Contest | Ask followers to share a photo related to your brand | Social media followers | Free product or service | Instagram, Facebook, Twitter |
| Caption Contest | Ask followers to come up with the best caption for a photo | Social media followers | Free product or service | Instagram, Facebook, Twitter |
| Hashtag Contest | Create a unique hashtag and ask followers to use it in posts | Social media followers | Free product or service | Instagram, Facebook, Twitter |
| Social Media Quiz | Create a quiz related to your brand or industry | Social media followers | Free product or service | Instagram, Facebook, Twitter |
| Recipe Contest | Ask customers to share their favorite recipe using your product | Current customers | Free product or service | Instagram, Facebook, Twitter |
| Pet Photo Contest | Ask customers to share a photo of their pet using your product | Current customers | Free product or service | Instagram, Facebook, Twitter |
| Video Contest | Ask followers to create a short video related to your brand or industry | Social media followers | Free product or service | Instagram, Facebook, YouTube |
| Scavenger Hunt | Create a scavenger hunt related to your brand or industry | Social media followers | Free product or service | Instagram, Facebook, Twitter |
| Trivia Contest | Create a trivia contest related to your brand or industry | Social media followers | Free product or service | Instagram, Facebook, Twitter |
| Charity Giveaway | Partner with a charitable organization and donate a portion of your sales | Current customers | Goodwill and positive PR | In-store or online |
FAQs about Giveaway Campaigns
1. Are giveaway campaigns effective?
Yes, giveaway campaigns can be very effective in building brand awareness, increasing engagement, and driving sales. By offering something of value to your target audience, you can create buzz and excitement around your brand.
2. What should I give away in my campaign?
You should give away something that is valuable to your target audience and is related to your brand. This could be a free product or service, a discount coupon, or access to exclusive content.
3. How long should my giveaway campaign run?
Your giveaway campaign should run for a specific period of time, such as a week or a month. This will create a sense of urgency and encourage people to participate.
4. How do I promote my giveaway campaign?
You should promote your giveaway campaign on social media, your website, and other channels where your target audience is active. You can also use paid advertising to reach a larger audience.
5. Can I partner with other businesses for my giveaway campaign?
Yes, partnering with other businesses can be a great way to reach a larger audience and offer more valuable prizes. Just make sure that the businesses you partner with align with your brand and target audience.
6. How do I choose a winner for my giveaway campaign?
You can choose a winner at random, or you can choose the best entry based on creativity, originality, or other criteria.
7. Can I run multiple giveaway campaigns at once?
Yes, you can run multiple giveaway campaigns at once, but make sure that each campaign is unique and targeted to a specific audience.
Conclusion
We hope that these 2018 giveaway campaign ideas have inspired you to create a powerful giveaway campaign for your business. Remember to choose a prize that is valuable to your target audience, promote your campaign on all channels, and choose a winner that aligns with your brand. By following these tips, you’ll be able to create a memorable and effective giveaway campaign that drives results.
Don’t wait any longer to boost your business with an exciting giveaway campaign. Start planning today and see the results for yourself!
Closing/Disclaimer
While giveaway campaigns can be highly effective in boosting your business, it’s important to remember that they require careful planning and execution. Make sure that your campaign aligns with your brand, target audience, and marketing objectives. Also, be aware of any legal and regulatory requirements that may apply to your campaign. With careful planning and execution, you can create a highly effective giveaway campaign that drives results for your business.